AFI Fest 2012 announces special screenings, presentations and conversations

AFI FEST 2012 presented by Audi, a program of the American Film Institute, today announced the events and screenings in its Presentations and Conversations programs, an additional screening and some of the guests who are expected to attend this year’s festival. AFI FEST, which annually presents the best of world cinema in the movie capital of the world, will take place November 1 through 8 at the historic Grauman’s Chinese Theatre, the Chinese 6 Theatres, the Egyptian Theatre and the Hollywood Roosevelt Hotel.

This variety of special screening events offers audiences a unique festival experience.

With restoration services by Technicolor, be among the first to experience one of Hollywood’s most beloved films as it was originally intended. A fitting release to continue Paramount’s centennial celebration, Billy Wilder’s seminal classic continues to enthrall audiences with its bizarre and tragic tale of Hollywood’s dark side.
Saturday, November 3, 3:00 p.m., Grauman’s Chinese Theatre

The Levi’s® brand in partnership with AFI FEST and AFI CONSERVATORY are pleased to showcase the finalists in the “Show Us The Way” short film competition for up-and-coming filmmakers. The contest called on prospective filmmakers to submit actionable story treatments for the chance to produce a five-minute short film about a better tomorrow. The finalists of the six films are: Michele Atkins, Alexandra Brodsky, Andrea Giacomini, Jason Harper, the team of Kelly McCrillis and Bill Moldt, and Chris Olness.
Wednesday, November 7, 7:00 p.m., Chinese 6

A panel conversation followed by a screening of the new documentaryBOUND BY FLESH.

BOUND BY FLESH tells the story of two sisters who, as well as being America’s sweethearts in the ‘30s and ‘40s and the biggest celebrities of their day, were also Siamese Twins. Here for the first time is the story of their life, a rich history of carnival and circus life, covering early American entertainment from vaudeville, burlesque, sideshows and Hollywood.
Friday, November 2, 1:30 p.m., Chinese 3

A conversation with musician and director Ariana Delawari and producer Yasmine Delawari followed by a screening of their film WE CAME HOME(U.S. Premiere).

The story of Afghanistan through Afghan-American artist, Ariana Delawari, who spends ten years traveling between Los Angeles and Afghanistan, documenting her father’s homeland through photographs, film and music. When her father is arrested by the very government he’s worked so hard to build, Ariana must decide what to do when war and corruption threaten her father’s life.
Tuesday, November 6, 7:30 p.m., Egyptian

This section gives the audience an opportunity to get up close and personal with actors and directors as they candidly discuss their craft.

The Los Angeles Times returns with its very popular Young Hollywood Roundtable. Amy Kaufman sits down with four acclaimed young talents – Bella Heathcote (NOT FADE AWAY), Logan Lerman (THE PERKS OF BEING A WALLFLOWER), Aubrey Plaza (PARKS AND RECREATION, SAFETY NOT GUARANTEED) and Mary Elizabeth Winstead (SMASHED) – for a lively, intimate discussion about life behind the scenes, the art of acting and the upcoming award season.
Friday, November 2, 7:30 p.m., Chinese 6

The Hollywood Reporter peels back the curtain, talking with director/screenwriter Ben Lewin and John Hawkes from one of this year’s awards season contenders, THE SESSIONS. Moderated by THR awards columnist/blogger Scott Feinberg.
Sunday, November 4, 1:00 p.m., Cinema Lounge, Hollywood Roosevelt Hotel

Entertainment Weekly puts a spotlight on Jack Black and his most recent film, BERNIE.

Date, time and location to be announced later this week

Pálfi György’s “recycled film” is the tale of the ultimate man and the ultimate woman. What are their distinguishing marks? He is charming like Marcello Mastroianni in LA DOLCE VITA. But he’s also strapping like Brad Pitt in FIGHT CLUB. He is boyish like Leonardo DiCaprio in TITANIC and devastating like Clark Gable. He is decisive like Sean Connery as James Bond, but also a bit awkward, like Chaplin in MODERN TIMES. And what about the ultimate woman? She is certainly unpredictable and instinctive like Lollobrigida, but she’s also graceful and knows how to behave, like Audrey Hepburn. She’s girlish, like Audrey Tautou, but cool and distant like Greta Garbo. She is funny and familiar like Julia Roberts, but her smile is like Ava Gardner’s. She is divine, like Sophia Loren, and ethereal, like Liv Tyler. The celluloid heroes and heroines of more than 450 movies show us what happens when He meets Her.
Tuesday, November 6, 7:30 p.m., Grauman’s Chinese Theatre
Wednesday, November 7, 9:45 p.m., Egyptian

Galas and Special Screenings guests will be announced each day of the festival.

Filmmakers expected to attend AFI FEST Regular Screenings include Tobias Lindholm (A HIJACKING), Nikolaj Arcel (A ROYAL AFFAIR), Jane Adams (ALL THE LIGHT IN THE SKY), Joel Potrykus (APE), Brandon Cronenberg (ANTIVIRAL), Cristian Mungiu (BEYOND THE HILLS), João Canijo (BLOOD OF MY BLOOD), Maja Miloš (CLIP), Rebecca Thomas (ELECTRICK CHILDREN), Raúl Fuentes (EVERYBODY’S GOT SOMEBODY…NOT ME), Antonio Mendez Esparza (HERE AND THERE), Adrián García Bogliano (HERE COMES THE DEVIL), Zach Weintraub (THE INTERNATIONAL SIGN FOR CHOKING), Don Coscarelli and Paul Giamatti (JOHN DIES AT THE END), Joachim Roenning and Espen Sandberg (KON-TIKI), Umut Dag (KUMA), Suzanne Clément and Melvil Poupaud (LAURENCE ANYWAYS), Drew Denny (THE MOST FUN I’VE EVER HAD WITH MY PANTS ON), David Tosh Gitonga (NAIROBI HALF LIFE), Jan-Ole Gerster (OH BOY), Elizabeth Mims and Jason Tippet (ONLY THE YOUNG), Joachim Lafosse (OUR CHILDREN), Mike Ott (PEARBLOSSOM HWY), Kim Ki-duk (PIETA), Antonio Campos and Brady Corbet (SIMON KILLER), Bob Byington and Nick Offerman (SOMEBODY UP THERE LIKES ME), Olivier Assayas (SOMETHING IN THE AIR), Sean Baker (STARLET), Alain Gomis and Saül Williams (TEY), Bill and Turner Ross (TCHOUPITOULAS), Kim Nguyen (WAR WITCH), Jack Plotnick (WRONG) and Eran Riklis and Stephen Dorff (ZAYTOUN), among others.

For the fourth consecutive year, AFI FEST continues its unprecedented offer of free tickets to all screenings. Registration for ticket access is now open at Tickets are also available in-person at the AFI FEST AT&T Box Office at the Hollywood & Highland Center.

Festival attendees can avoid rush lines and gain priority entry to all regular screenings, including the Young Americans, New Auteurs, World Cinema, Midnight, Breakthrough, Guest Artistic Director and Shorts sections without a ticket by purchasing the new Cinepass Express.

The Cinepass Express and other AFI FEST passes – which can include access to sold-out high-demand films and events – are on sale now The American Film Institute is a 501(c)(3) non-profit educational and cultural organization and passes are tax-deductible to the full extent of the law.

Audi is the festival’s presenting sponsor. Additional sponsors include American Airlines, the official airline of AFI; AT&T; the Coca-Cola Company; Creative America; Hewlett-Packard (HP); Hollywood Roosevelt Hotel; Levi’s; Stella Artois; New Amsterdam Vodka; American Film Market (AFM); and the Chinese Theatre, among many others.

Film stills are available for press use only and can be downloaded

About the American Film Institute
AFI is America’s promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers. AFI provides leadership in film, television and digital media and is dedicated to initiatives that engage the past, the present and the future of the moving image arts.

AFI preserves the legacy of America’s film heritage for future generations through the AFI Archive, comprised of rare footage from across the history of the moving image and the AFI Catalog of Feature Films, an authoritative record of American films from 1893 to the present.

AFI honors the artists and their work through a variety of annual programs and special events, including the AFI Life Achievement Award and AFI Awards. Celebrating its 41st year in 2013, the AFI Life Achievement Award has remained the highest honor for a career in film while AFI Awards, the Institute’s almanac for the 21st century, honors the most outstanding motion pictures and television programs of the year. AFI’s 100 Years…100 Moviestelevision events and movie reference lists have introduced and reintroduced classic American movies to millions of film lovers. And as the largest nonprofit exhibitor in the United States, AFI offers film enthusiasts a variety of events throughout the year, including AFI Fest presented by Audi, the Institute’s annual year-end celebration of artistic excellence in cinema; AFI Silverdocs, the largest documentary festival in the U.S.; and year-round programming at the AFI Silver Theatre in the Washington, DC area.

AFI educates the next generation of storytellers at its AFI Conservatory, which has been consistently recognized as one of the world’s top film schools, boasting alumni including Darren Aronofsky, Patty Jenkins, Janusz KamiÅ„ski, Heidi Levitt, Matthew Libatique, David Lynch, Terrence Malick, Wally Pfister, Robert Richardson, Ed Zwick and so many more. AFI Conservatory offers a two-year Master of Fine Arts degree in six filmmaking disciplines: Cinematography, Directing, Editing, Producing, Production Design and Screenwriting. Aspiring artists learn from the masters in a collaborative, hands-on production environment with an emphasis on storytelling.

For more information about AFI, visit or connect with AFI

About AFI FEST presented by Audi 
The American Film Institute’s annual celebration of artistic excellence, AFI FEST presented by Audi brings the audience and the entertainment community together to explore the year in global cinema through the new works of film masters, moving image icons and breakthrough talents, and it is the only film festival of its stature that is free to the public. AFI FEST mixes nightly red carpet galas of Hollywood films with new auteur works from around the world, ensuring that an extraordinary array of foreign filmmaker voices is heard. Launching awards season each year, AFI FEST offers a crucial avenue of exposure to the entertainment community, while providing audiences with the very best of global cinema, right in the center of the movie-making capital of the world.

Celebrating its 26th year as a program of the American Film Institute, the festival has paid tribute to numerous influential filmmakers and artists over the years, including Pedro Almodóvar and David Lynch as Guest Artistic Directors, and has screened scores of films that have produced Oscar®nominations and wins including, most recently, THE ARTIST and A SEPARATION.

AFI FEST 2012 presented by Audi will take place November 1 through 8 in the heart of Hollywood. AFI FEST is the only FIAPF-accredited film festival in the United States, and The Academy of Motion Picture Arts and Sciences recognizes AFI FEST as a qualifying festival for the Short Films category for the annual Academy Awards®.

Additional information about AFI FEST is available at Connect with AFI FEST at

About Audi 
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit or for more information regarding Audi vehicle and business issues.

About AFM
The business of independent motion picture production and distribution reaches its peak every year at the American Film Market, October 31-November 7, 2012. The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 70 countries, 700 screenings and the industry’s largest Conference Series, AFM is the pivotal destination for independent filmmakers, directors, financiers, industry executives, producers, talent, writers, the international media and all those who provide services to the motion picture industry. The AFM is produced by the Independent Film & Television Alliance® (IFTA). and for more information.

Bookmarking made simple for entertainment and art


Sometimes called Social Bookmarking, this is a method for users to store, organize, manage and search Bookmarked URLs. Bookmarking sites are usually public and links you’ve posted with metadata to include keywords for ease of searches, have the potential to be clicked through and/or read by hundreds or thousands of users. Bookmarking sites contain either a broad subject matter or a specific subject that has a loyal following. Broad subject sites tend to follow the subject structure of an online magazine, e.g. Entertainment, Art, Politics or Lifestyle. Specific sites are by subject, i.e. Technical, and are subdivided into smaller subjects within the Technical framework.

The most popular bookmarking sites:












Sign up with as many Bookmarking sites as you can, find friends and followers and start bookmarking.

Ginger Liu is the Founder (2008) of Ginger Media & Entertainment: Digital Media Marketing & Strategy/PR, Content Producer & Founder of GLIU Photography: Fine Art. Documentary.

Social Media Marketing/PR Content & Design Consultant to clients across the globe.

Film Publicist – IMDB

Entertainment journalist and travel author.

Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Effective Community Management Strategies for Independent Film and Festivals


Ginger Media & Entertainment has put together social media marketing strategies for independent film and film festival clients since 2009. Community management and engagement from qualified and informed managers is as vital as face-to-face kick ass customer service. Remember that!

Social networks must contain well-written and snappy content that uses keywords, great copywriting skills and links to the brand. Posts to Facebook and Twitter have their own network codes (which I will discuss) and must occur on a regular basis. Community Management ensures the most effective delivery of content, monitor’s social media campaigns and daily network activities that support the objectives of the client.

By nurturing lasting communities that are kept engaged through meaningful content, customers and fans will be retained for future events and campaigns.


Content on Facebook must be well written, conversational, snappy and informative. All posts must contain a link to the subject matter: website URL or photograph.

Key points to remember:

  • Identify key influencers and engage in cross promotion and encourage guest posts.
  • Daily monitor of content for engagement and participate in key conversations with social channels.
  • Track and analyze performance metrics.
  • Engage with Fans. Ask questions to encourage answers. Draw them in to the Conversation: have they seen the film, what do they think of the issues, the festival, etc. Always answer any comments directed at client with the best Customer Service.


Miami International Film Festival 2012 Facebook page doesn’t go overboard with written content but it does post regularly information on festival news, festival film reviews and YouTube trailers.

Superior content can be found on Tribeca Film Festival Facebook site, which contains snappy conversational written content; links to films; questions about the filmmakers and films to keep fans engaged and encourage conversations. Here the Community Manager knows about the films and has read reviews and interviews with the cast and crews. This knowledge is used for content. It isn’t always necessary to see every film, knowledge can be found on IMDB and individual movie websites or in reviews on Rotten Tomatoes. The key to this Facebook site is the film knowledge of the CM, questions, engagement and links to photographs and trailers.

Film Independent’s Facebook posts are sales driven rather than conversational. By using great copywriting skills fans are encouraged to attend events, sign up for competitions or buy tickets. FI uses What, Where, Why, Who and When in their posts with links to their website.

Fantastic Facebook content combines the conversational knowledge of Tribeca Film Festival with the sales copy of Film Independent.


One of Twitter’s microblogging services success in business is due to its engagibility of headline grabbing posts, which utilize keywords and links.

Posts should be easy to read, informative and conversational otherwise post tend to look like spam, i.e. not human. Copywriting skills are needed to attract followers. Ask questions, entice and promote.

Twitter is a great tool to present real time information and encourage fans and conversation especially when using it as a competition hub. Here we post competitions for tickets or goodies:

  • Tweet competitions – Q&A – Tweet the right answer for a free ticket or t-shirt

These competitions can be started in advance or on the day of a screening to increase ticket sales.

Keywords are used in all content pertaining to the client. Keywords attract fans and press who are interested in film.

Use hash tags (#) to mark keywords or topics in a Tweet. These help your keywords to come up in Searches and to encourage unique followers.

Use RT to encourage followers to Retweet the post.

Twitter Examples:

PublishersWkly Publishers Weekly

Trailer for Martin Scorsese’s ‘Hugo’ (based on ‘Invention of Hugo Cabret’) unveiled during showings of Harry Potter

The above post is clear and concise in its information and uses active language. Readers are drawn to two big names of cinema and enticed by a trailer and further information from an article:


Martin Scorsese


Harry Potter

Link to the article and trailer


Today is your last chance to get tickets for the Crowborough Photowalk: £2.50 (£3 on the day) Sat 16 Jul Pls RT

This post uses sales techniques to get people to buy: Today, Last Chance:


Last Chance


Crowborough Photowalk



Link to website



LAFilmFest LA Film Festival

Nice reflection on 20th Anniversary of BOYZ N THE HOOD from @nprnews Watch our LAFF’11 video here:

Posts to this site are informative, chatty and use an active voice. If you’re a film fan you can just feel the excitement in each post. RT posts to other Tweeters and is personable about certain events at LAFF. In other words, this is a real person who is excited about film and LAFF:

Nice reflection – personal

20th Anniversary

Boyz N The Hood

Link to NPR Twitter post

Watch our video


And just because it works, here is another LAFF post with a hash tag example:

LAFilmFest LA Film Festival

Premier sponsor of today’s Awards Brunch for the #LAFilmFest winners is @Dove! Who do you think has “Best Hair”?

Premier sponsor – Who

Today – When

Awards Brunch – What

Winner – RT @Dove

Best hair? – question to encourage followers to click on the link

For Community Management purposes, an organized structure around these two sites is needed. But don’t be limited to Facebook and Twitter. Feel free to post information and links on other networks such as Linkedin, Myspace, Google+, etc. Research your customers and find the best way to connect.

Sign up on Ping and enter all your networks, blogs and bookmarking sites and Ping your post to all your sites. It saves a little time.

Ginger Liu is the Managing Director of Ginger Media & Entertainment: Digital Media & Strategy/PR & Founder of GLIU Photography: Fine Art. Documentary.

Social Media Marketing/PR Consultant to clients across the globe.


Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Ginger Media & Entertainment’s 2010 Success in Marketing Film Online through Social Media


Hollywood based Ginger Media & Entertainment is a successful social media marketing and online PR boutique company for independent film, DVD and art, boasting clients in Hollywood, NYC, London, Australia and Canada.

GM&E head, Ginger Liu, is a social media guru who has been at the forefront of the social media revolution. In late 2009 she was interviewed on national syndicated radio about her role in marketing independent films online. With one of the largest networks in the business, Ginger Liu lives and breaths the film industry in Hollywood and networks on a daily basis. As an entertainment journalist, she reports on movie box office, film festivals and screenings, including the Academy Awards. She has worked as an associate producer at a Hollywood production company, as a stills and event photographer, unit publicist and script reader. 

Ginger Liu consults on a regular basis to clients in the USA and UK. GM&E sets up social networks, posts 7 days a week, bookmarks and uses SEO and comments on forums and blogs to promote clients. The boutique specializes in independent film and budgets and uses organic one-on-one marketing through Twitter, Facebook and Linkedin with positive results combined with email marketing, press releases, content editing, pitching to multi-media press and the film community world wide. GM&E promotes clients 7 days a week and through it’s organic marketing successes has gained repeated and ongoing business.

An example of client results:

Women in Film International Shorts Program – marketing success.
The Evolution of Andrew Andrews – repeated business – full house for festival screening and  festival award.
Prince of Swine – SOLD OUT screenings on 4 out of 7 Los Angeles screenings.
Infection: The Invasion Begins – DVD SOLD OUT first week on Amazon.
9909 movie: Won two festival awards in NYC and reviewed in Variety.
Angie Stone – Grammy nominated singer – successfully promoted world tour through social networks.
SEO and bookmarking and network success proven by Google searches. Search for the above clients and Ginger Liu.

Ginger Media & Entertainment also promotes Atlanta fashion sensation, PZI Jeans, in the USA and UK through social media – 7 days a week.

Ginger Media & Entertainment was also the social media marketing director and consultant for LPA movingPictures and London Photographic Association – setting up of networks, attracting more than 1600 Twitter fans in half of 2010 and more than 1000 Facebook business fans, promoting and networking to filmmakers and photographers in London.

Ginger Liu is currently in London consulting filmmakers and promoting artists for photo documentary project on London’s East End cinema and filmmakers. The start of 2011 sees Ginger Media & Entertainment promoting a Spanish, French and Italian independent film production from February, a Hollywood independent production eco-sci-fi feature, and Ginger Liu will be covering the Academy Awards in February.

Ginger Liu has a BA (Hons) in Contemporary Media Practice (film, photography, media) from the prestigious University of Westminster in London.

For client and press list

Facebook – 5000 fans

Twitter – 1500 fans

Linkedin – 1200 fans

Ginger Media & Entertainment

Ginger Liu Photography

Infection: The Invasion Begins

The  double award winning “Infection: the Invasion Begins” is released on DVD from April 13th through Amazon. Top horror magazine, Fangoria, calls it “one of the best indies I’ve seen this year.”

A mystery surrounds a small town that was wiped out on September 9, 2009. Now, sixty years later, Sarah, the last survivor, sends a reporter, Mary, a letter suggesting what really happened on that day. The government calls 9/9/09 the start of “The Modern Plague.” Mary soon realizes that her search for the truth may be harder to uncover than the lies.

Infection: The Invasion Begins won awards for best sci-fi and best actress, Kelly Pendygraft, at the New York International Independent Film and Video Festival (NYIIFVF) last year.

Watch the trailer on Bloody Disgusting.

“The film evokes a host of impressive 1950’s forebears such as “It Came From Outer Space” and “Invasion of the Body Snatchers,” with an obligatory nod to 1968’s “Night of the Living Dead.” Variety.

“Fans of goofy monster movies should dig it, zombie fans should dig it, and for those who still tend to gravitated towards the old invasion films of the 50’s should definitely dig it.” Fangoria.

Lochlyn Munro (Unforgiven, White Chicks, Daddy Day Camp), Bryan Brewer, Kelly Pendygraft (Elizabethtown), Brian Guest (The OC), David Jean Thomas (Fight Club, Star Trek), and Mary Kate Shellhardt.

Directed by Howard Wexler
Produced by Bryan Brewer, Mark Brewer, Howard Wexler
Executive Produced by Carol Landsburg
Screenplay by Bryan Brewer
“Infection: The Invasion Begins” on DVD from April 13th exclusively through Amazon.

Inside Hollywood Examiner