Content tips for filmmakers using SEO, Keywords and Google

 

 

 

SEO, Keywords and Google:

Search Engine Optimization (SEO) is a technique used to improve the visibility of a website or web page. The best visibility is first page ranking on search engines such as Google. When users type in Keywords in to Google’s search box, out of the hundreds of thousands, even millions of links on the web, your site should come up first if the proper SEO has been put into place. SEO is not instant but sees results over time.

For instant, if I wanted to know about 2011 film festivals in Los Angeles I would enter the following in Google’s Search box:

film festival, los angeles 2011

What Google comes up with is hundreds of URLs for 2011 film festivals in Los Angeles. Those with the biggest online presence are at the top. How do they get there?

Techniques:

  • Use Keywords always and often on social networks, blogs, press releases and on the website. These include the name of your brand or event and what’s on offer. For example, Los Angeles Film Festival 2011is pretty self explanitory but used often in content gets it picked up in search engines. Define SEO even more and savvy social media experts can get your brand or event to top Google listings with just the keywords, Film Festival. But SEO takes time; it takes months so you need to be patient with your SEO guy.

Tips for online content SEO:

  • Encourage links to your content from Influencers, i.e. sponsors, bloggers.
  • Post often to blogs and social networks. Search engines like fresh content.
  • Social Bookmarking – post all URLs (links) to sites such as Digg and Stumblupon where users can view your links.

 

Ginger Liu is the Founder (2008) of Ginger Media & Entertainment: Digital Media Marketing & Strategy/PR, Content Producer & Founder of GLIU Photography: Fine Art. Documentary.

Social Media Marketing/PR Content & Design Consultant to clients across the globe.

Film Publicist – IMDB

Entertainment journalist and travel author.

Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Social Media Strategy: Bookmarking By Ginger Liu

Social Media Strategy – Bookmarking:

Sometimes called Social Bookmarking, this is a method for users to store, organize, manage and search Bookmarked URLs. Bookmarking sites are usually public and links you’ve posted with metadata to include keywords for ease of searches, have the potential to be clicked through and/or read by hundreds or thousands of users. Bookmarking sites contain either a broad subject matter or a specific subject that has a loyal following. Broad subject sites tend to follow the subject structure of an online magazine, e.g. Entertainment, Art, Politics or Lifestyle. Specific sites are by subject, i.e. Technical, and are subdivided into smaller subjects within the Technical framework.

Mashable lists over 50 bookmarking sites but I’ve listed some of the most popular:

Digg

Stumblupon

Reddit

Delicious

Tweetmeme

Mixx

Fark

Slashdot

Friendfeed

Newsvine

Etc…

Sign up with as many Bookmarking sites as you can, find friends and followers and start bookmarking.

Ginger Liu is the Managing Director of Ginger Media & Entertainment: Digital Media & Strategy/PR & Founder of GLIU Photography: Fine Art. Documentary.

She is a Social Media Marketing/PR Consultant to clients across the globe.

Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Digital Marketing Consulting for Indie Filmmakers by Ginger Liu

Ginger Liu is a Digital Marketing Consultant for Independent Filmmakers, Screenwriters, Directors and Producers; Entertainment, Photographers and Media Clients. Ginger consults on a one-on-one or group basis around the world and advices on how best to promote on a grass roots level, reach an audience and maintain it. Set up and maintain Facebook, Twitter, Myspace, Linkedin, You Tube, Film Networks, Blogs, Copy and User Content, Website Promotion, Press Contacts, Festivals and Screenings, Creative Consultant, Film Research and Design.

Ginger Liu is a Graduate of the top Film, Media, Digital Imagery, Art and Photography University in Europe at the University of Westminster, the foremost media education centre in Europe, London UK: BA (Hons) Contemporary Media Practice.

Ginger Media and Entertainment represents the new school of public relations and PR. The company is renowned as one of the leading social media marketing and digital PR companies in the USA and UK. It combines online PR, social media marketing and SEO with traditional methods of publicity and event organising.

She is also the owner of Ginger Media & Entertainment in Hollywood. GM&E promotes independent film, art, fashion and media through Public Relations, Digital Marketing and Digital Journalism.

IMDB – Ginger Liu – Film Publicist

How To Make Love To A Woman

The Evolution of Andrew Andrews

Prince of Swine

Infection: The Invasion Begins

“Boscutti’s Don Simpson Experience”

Promotion is Queen.

Clients:

How to Make Love to a Woman

DRKRM Gallery and DRKRM Gallery/West

The Evolution of Andrew Andrews
Stefano Boscutti “Don Simpson Experience”
Fanpires in Venice
PZI Jeans
Prince of Swine
Good Film LLC
Infection: The Invasion Begins
London Photographic Association
LPA Moving Pictures
Gallery1839
Angie Stone (Grammy nominated singer)
ITS Management
NorthWest 10
Cause Entertainment
9.9.09 MOVIE
Xeneth Entertainment UK
SPOSA.COM

“Ginger is the best…she really elevated the visibility of 9909movie!!!”
Howard Wexler, Director, Producer