Twitter and sexism

I’m sorry. But I love men. But you can’t tell me as a woman that it’s okay to put up with rape threats online. You have no fucking clue what it is like to be a woman. We can’t go out at alone at night. I was attacked last year and the year before in the real world – followed to my home – and I’m in my 40’s. Stop saying that being threatened online is okay. You have no fucking clue what it is like to be a woman. No clue. It is not acceptable to be threatened with rape and death on social media.

Sexism on Social Media

I remember when i was a manager at publishing company in London and the fullfillment guys downstairs had boobs calendars on the walls in their production office and they sent me an email where a woman was being fucked by a bottle of champagne. I complained and nothing was done. When I grew up my dad told me i could do anything. When I got to the age of working I realized that it would be a struggle because some men, many men treated me like shit simply because I was female. When I was younger it really upset me. I was young and as a young women I wanted to be liked. It’s very upsetting to be treated such a way because you are female. Of course I also later met some amazing men, bosses, male workers who I loved and loved and was one of the “boys.” Those men I love. To the other men – let’s not let them get away with it because there’s laws about racism and now people are taking notice of homophobia and still women struggle. The one thing I don’t get is why young boys/men on forums are using rape language? I see it all the time. Why do they talk this way? I thought that being a young guy you’d want to fight other men but where does rape of women come in to it? Where do they get this stuff from? Fuck free speech. Stop “rape” on social media.

Sexism on Twitter

But why are boys and men (who are naturally misoginists and not real lovely and amazing boys and men) allowed to threaten women with rape? Why? Death. Rape. Posting addresses of women to rape. Why are they getting away with this? This is not free speech. This is hate speech and violence which is illegal in the “real” world. This must stop. And the social media bullshit about free speech and letting hate speech go on is nonsense because it is not men on the whole who get this abuse. And I’m sick of the posts from misogninists – (I won’t ever call them men from now on because they are not, they are misoginisists) who still go on about how much they hate women, feminism, etc. Why do you hate us so much? You accuse feminists of hating men. By definition we don’t hate men. Why do you hate us so much? You are missing out on great friendships, mothers, sisters, daughters. You hate us so much, why? This is 2013 in the west. And I have to pinch myself that I’m not a teenager in the 80’s and being upset by how I’ve been treated by some men at work and at play. But of Hollywood can’t get into the 21st century when it comes to women then how can you expect these misgoninists who are masturbating at home in front of a Hollywood film or a magazine that treats women as tits and ass, wife, girlfriend, prostitute, lover, mother?

Twitter rape threats to women

My 19 year old niece thinks that because I am a feminist I hate men. No, I hate misogynists. I love men. I hate bigots. Why does she think this way? because the male media has told her that feminists are men hating and lesbians and men hating lesbians. Bottom line is – Twitter and Facebook – if it was men getting these threats, if it was men who were treated as second class citizens and sex objects for centuries, if it was men who only really got legal rights in the 20th century, then all these rape threats and death threats would be stopped. There is no free speech. If there was – well go and try and threaten the president, the USA and use bombs and kill in your text and see how far you get. Social media should never be above the law.

Effective Community Management Strategies for Independent Film and Festivals


Ginger Media & Entertainment has put together social media marketing strategies for independent film and film festival clients since 2009. Community management and engagement from qualified and informed managers is as vital as face-to-face kick ass customer service. Remember that!

Social networks must contain well-written and snappy content that uses keywords, great copywriting skills and links to the brand. Posts to Facebook and Twitter have their own network codes (which I will discuss) and must occur on a regular basis. Community Management ensures the most effective delivery of content, monitor’s social media campaigns and daily network activities that support the objectives of the client.

By nurturing lasting communities that are kept engaged through meaningful content, customers and fans will be retained for future events and campaigns.


Content on Facebook must be well written, conversational, snappy and informative. All posts must contain a link to the subject matter: website URL or photograph.

Key points to remember:

  • Identify key influencers and engage in cross promotion and encourage guest posts.
  • Daily monitor of content for engagement and participate in key conversations with social channels.
  • Track and analyze performance metrics.
  • Engage with Fans. Ask questions to encourage answers. Draw them in to the Conversation: have they seen the film, what do they think of the issues, the festival, etc. Always answer any comments directed at client with the best Customer Service.


Miami International Film Festival 2012 Facebook page doesn’t go overboard with written content but it does post regularly information on festival news, festival film reviews and YouTube trailers.

Superior content can be found on Tribeca Film Festival Facebook site, which contains snappy conversational written content; links to films; questions about the filmmakers and films to keep fans engaged and encourage conversations. Here the Community Manager knows about the films and has read reviews and interviews with the cast and crews. This knowledge is used for content. It isn’t always necessary to see every film, knowledge can be found on IMDB and individual movie websites or in reviews on Rotten Tomatoes. The key to this Facebook site is the film knowledge of the CM, questions, engagement and links to photographs and trailers.

Film Independent’s Facebook posts are sales driven rather than conversational. By using great copywriting skills fans are encouraged to attend events, sign up for competitions or buy tickets. FI uses What, Where, Why, Who and When in their posts with links to their website.

Fantastic Facebook content combines the conversational knowledge of Tribeca Film Festival with the sales copy of Film Independent.


One of Twitter’s microblogging services success in business is due to its engagibility of headline grabbing posts, which utilize keywords and links.

Posts should be easy to read, informative and conversational otherwise post tend to look like spam, i.e. not human. Copywriting skills are needed to attract followers. Ask questions, entice and promote.

Twitter is a great tool to present real time information and encourage fans and conversation especially when using it as a competition hub. Here we post competitions for tickets or goodies:

  • Tweet competitions – Q&A – Tweet the right answer for a free ticket or t-shirt

These competitions can be started in advance or on the day of a screening to increase ticket sales.

Keywords are used in all content pertaining to the client. Keywords attract fans and press who are interested in film.

Use hash tags (#) to mark keywords or topics in a Tweet. These help your keywords to come up in Searches and to encourage unique followers.

Use RT to encourage followers to Retweet the post.

Twitter Examples:

PublishersWkly Publishers Weekly

Trailer for Martin Scorsese’s ‘Hugo’ (based on ‘Invention of Hugo Cabret’) unveiled during showings of Harry Potter

The above post is clear and concise in its information and uses active language. Readers are drawn to two big names of cinema and enticed by a trailer and further information from an article:


Martin Scorsese


Harry Potter

Link to the article and trailer


Today is your last chance to get tickets for the Crowborough Photowalk: £2.50 (£3 on the day) Sat 16 Jul Pls RT

This post uses sales techniques to get people to buy: Today, Last Chance:


Last Chance


Crowborough Photowalk



Link to website



LAFilmFest LA Film Festival

Nice reflection on 20th Anniversary of BOYZ N THE HOOD from @nprnews Watch our LAFF’11 video here:

Posts to this site are informative, chatty and use an active voice. If you’re a film fan you can just feel the excitement in each post. RT posts to other Tweeters and is personable about certain events at LAFF. In other words, this is a real person who is excited about film and LAFF:

Nice reflection – personal

20th Anniversary

Boyz N The Hood

Link to NPR Twitter post

Watch our video


And just because it works, here is another LAFF post with a hash tag example:

LAFilmFest LA Film Festival

Premier sponsor of today’s Awards Brunch for the #LAFilmFest winners is @Dove! Who do you think has “Best Hair”?

Premier sponsor – Who

Today – When

Awards Brunch – What

Winner – RT @Dove

Best hair? – question to encourage followers to click on the link

For Community Management purposes, an organized structure around these two sites is needed. But don’t be limited to Facebook and Twitter. Feel free to post information and links on other networks such as Linkedin, Myspace, Google+, etc. Research your customers and find the best way to connect.

Sign up on Ping and enter all your networks, blogs and bookmarking sites and Ping your post to all your sites. It saves a little time.

Ginger Liu is the Managing Director of Ginger Media & Entertainment: Digital Media & Strategy/PR & Founder of GLIU Photography: Fine Art. Documentary.

Social Media Marketing/PR Consultant to clients across the globe.


Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Ginger Media & Entertainment’s 2010 Success in Marketing Film Online through Social Media


Hollywood based Ginger Media & Entertainment is a successful social media marketing and online PR boutique company for independent film, DVD and art, boasting clients in Hollywood, NYC, London, Australia and Canada.

GM&E head, Ginger Liu, is a social media guru who has been at the forefront of the social media revolution. In late 2009 she was interviewed on national syndicated radio about her role in marketing independent films online. With one of the largest networks in the business, Ginger Liu lives and breaths the film industry in Hollywood and networks on a daily basis. As an entertainment journalist, she reports on movie box office, film festivals and screenings, including the Academy Awards. She has worked as an associate producer at a Hollywood production company, as a stills and event photographer, unit publicist and script reader. 

Ginger Liu consults on a regular basis to clients in the USA and UK. GM&E sets up social networks, posts 7 days a week, bookmarks and uses SEO and comments on forums and blogs to promote clients. The boutique specializes in independent film and budgets and uses organic one-on-one marketing through Twitter, Facebook and Linkedin with positive results combined with email marketing, press releases, content editing, pitching to multi-media press and the film community world wide. GM&E promotes clients 7 days a week and through it’s organic marketing successes has gained repeated and ongoing business.

An example of client results:

Women in Film International Shorts Program – marketing success.
The Evolution of Andrew Andrews – repeated business – full house for festival screening and  festival award.
Prince of Swine – SOLD OUT screenings on 4 out of 7 Los Angeles screenings.
Infection: The Invasion Begins – DVD SOLD OUT first week on Amazon.
9909 movie: Won two festival awards in NYC and reviewed in Variety.
Angie Stone – Grammy nominated singer – successfully promoted world tour through social networks.
SEO and bookmarking and network success proven by Google searches. Search for the above clients and Ginger Liu.

Ginger Media & Entertainment also promotes Atlanta fashion sensation, PZI Jeans, in the USA and UK through social media – 7 days a week.

Ginger Media & Entertainment was also the social media marketing director and consultant for LPA movingPictures and London Photographic Association – setting up of networks, attracting more than 1600 Twitter fans in half of 2010 and more than 1000 Facebook business fans, promoting and networking to filmmakers and photographers in London.

Ginger Liu is currently in London consulting filmmakers and promoting artists for photo documentary project on London’s East End cinema and filmmakers. The start of 2011 sees Ginger Media & Entertainment promoting a Spanish, French and Italian independent film production from February, a Hollywood independent production eco-sci-fi feature, and Ginger Liu will be covering the Academy Awards in February.

Ginger Liu has a BA (Hons) in Contemporary Media Practice (film, photography, media) from the prestigious University of Westminster in London.

For client and press list

Facebook – 5000 fans

Twitter – 1500 fans

Linkedin – 1200 fans

Ginger Media & Entertainment

Ginger Liu Photography