Film Stills

“The Hand Of Now”

GLIU Photography

Content tips for filmmakers using SEO, Keywords and Google

 

 

 

SEO, Keywords and Google:

Search Engine Optimization (SEO) is a technique used to improve the visibility of a website or web page. The best visibility is first page ranking on search engines such as Google. When users type in Keywords in to Google’s search box, out of the hundreds of thousands, even millions of links on the web, your site should come up first if the proper SEO has been put into place. SEO is not instant but sees results over time.

For instant, if I wanted to know about 2011 film festivals in Los Angeles I would enter the following in Google’s Search box:

film festival, los angeles 2011

What Google comes up with is hundreds of URLs for 2011 film festivals in Los Angeles. Those with the biggest online presence are at the top. How do they get there?

Techniques:

  • Use Keywords always and often on social networks, blogs, press releases and on the website. These include the name of your brand or event and what’s on offer. For example, Los Angeles Film Festival 2011is pretty self explanitory but used often in content gets it picked up in search engines. Define SEO even more and savvy social media experts can get your brand or event to top Google listings with just the keywords, Film Festival. But SEO takes time; it takes months so you need to be patient with your SEO guy.

Tips for online content SEO:

  • Encourage links to your content from Influencers, i.e. sponsors, bloggers.
  • Post often to blogs and social networks. Search engines like fresh content.
  • Social Bookmarking – post all URLs (links) to sites such as Digg and Stumblupon where users can view your links.

 

Ginger Liu is the Founder (2008) of Ginger Media & Entertainment: Digital Media Marketing & Strategy/PR, Content Producer & Founder of GLIU Photography: Fine Art. Documentary.

Social Media Marketing/PR Content & Design Consultant to clients across the globe.

Film Publicist – IMDB

Entertainment journalist and travel author.

Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.

Social Media Strategy: Bookmarking By Ginger Liu

Social Media Strategy – Bookmarking:

Sometimes called Social Bookmarking, this is a method for users to store, organize, manage and search Bookmarked URLs. Bookmarking sites are usually public and links you’ve posted with metadata to include keywords for ease of searches, have the potential to be clicked through and/or read by hundreds or thousands of users. Bookmarking sites contain either a broad subject matter or a specific subject that has a loyal following. Broad subject sites tend to follow the subject structure of an online magazine, e.g. Entertainment, Art, Politics or Lifestyle. Specific sites are by subject, i.e. Technical, and are subdivided into smaller subjects within the Technical framework.

Mashable lists over 50 bookmarking sites but I’ve listed some of the most popular:

Digg

Stumblupon

Reddit

Delicious

Tweetmeme

Mixx

Fark

Slashdot

Friendfeed

Newsvine

Etc…

Sign up with as many Bookmarking sites as you can, find friends and followers and start bookmarking.

Ginger Liu is the Managing Director of Ginger Media & Entertainment: Digital Media & Strategy/PR & Founder of GLIU Photography: Fine Art. Documentary.

She is a Social Media Marketing/PR Consultant to clients across the globe.

Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.