SEO, Keywords and Google:
Search Engine Optimization (SEO) is a technique used to improve the visibility of a website or web page. The best visibility is first page ranking on search engines such as Google. When users type in Keywords in to Google’s search box, out of the hundreds of thousands, even millions of links on the web, your site should come up first if the proper SEO has been put into place. SEO is not instant but sees results over time.
For instant, if I wanted to know about 2011 film festivals in Los Angeles I would enter the following in Google’s Search box:
film festival, los angeles 2011
What Google comes up with is hundreds of URLs for 2011 film festivals in Los Angeles. Those with the biggest online presence are at the top. How do they get there?
- Use Keywords always and often on social networks, blogs, press releases and on the website. These include the name of your brand or event and what’s on offer. For example, Los Angeles Film Festival 2011is pretty self explanitory but used often in content gets it picked up in search engines. Define SEO even more and savvy social media experts can get your brand or event to top Google listings with just the keywords, Film Festival. But SEO takes time; it takes months so you need to be patient with your SEO guy.
Tips for online content SEO:
- Encourage links to your content from Influencers, i.e. sponsors, bloggers.
- Post often to blogs and social networks. Search engines like fresh content.
- Social Bookmarking – post all URLs (links) to sites such as Digg and Stumblupon where users can view your links.
Social Media Marketing/PR Content & Design Consultant to clients across the globe.
Film Publicist – IMDB
Entertainment journalist and travel author.
Ginger Liu is a Film Reporter for the Examiner and was a Film Reviewer for IndieWire’s The Playlist and Film & TV Columnist and Reviewer for Regent Media’s Gay Wired.