Danish company, Lego, loses its exclusive rights to manufacture interlocking plastic bricks

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You got to hand it to the EU. If they’re not regulating the size and shape of fruits and vegetables, then they might just be causing the greatest toy of all time to lose its patent, and so with it an end of an era.

Lego was always the coolest toy to own. It was beyond gender bias. Girls could have the same fun as boys by meticulously building houses and bridges, brick-by-brick. Lego was multi-generational, meaning adults and children could join in on the fun without parents having to know which multi-media tie-in the latest disposable toy was, well, tied in with. And they were friendly on your wallet or purse. Legos’ tough little plastic buggers never broke and were good to pass on to your own children. These bricks could survive a nuclear war and came in bright primary colors of red, blue, yellow, and green, as well as black and white.

Lego helped with hand and color coordination, as well as concentration. There seemed to be a point to this toy and that point was not selling any old crap to children. These toys were educational and they made a cool sound when you clicked the bricks together. I remember spending hours in the living room with my Lego; constructing this and that and snapping those bricks together or pulling them apart. It was fun constructing houses and connecting Lego bits to Lego cars. Those cars came in cool cardboard boxes. And remember the little Lego people? Their arms, legs, and heads moved. And children everywhere wondered if this is what Danish people looked like.

Lego was and is the greatest toy on the planet.

So what of the future? The market will be maxed out with Lego look-alikes made in China. Don’t let Lego be the toy of a past generation. Buy Lego, real Danish Lego, and pass it on to your children. Just like the bacon and the butter -buy Danish.

Lego boasts that more than 5 billion hours are spent playing with Lego in any given year. The world’s first Legoland in Billund, Denmark opened in 1968 and has attracted more than 42 million visitors so far, and there are 52 blocks of Lego for every person in the world.

One word my friends: Lego.

Ginger Liu

 

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